Since 2012 E.J. Welch Company has been a proud partner with Design by R. As Design By R’s first distributor we knew immediately that what we had would change the industry and separate us from the competition. The first product E.J. Welch launched was Elevations, a revolutionary gravity grip, loose-lay LVT. Today, E.J. Welch proudly carries more than half a dozen collections from Design by R. 


What separates Design by R in the competitive LVT market is their unique, fashion forward, proprietary designs by Michael Raskin. Taking inspiration from around the world, the Design by R team uses global influence to create patterns, colors, and visuals unlike any other product on the market today. By combining design with high quality construction and unparalleled durability, you have the recipe for the ideal luxury vinyl floor. If you are looking for high performance LVT in a wide range of prices and styles, look for the Design by R logo.

Shoes to Shine

Floating Resilient Gravity Grip Flooring

Wear Layer: 20 mil

Waterproof LVT Flooring

Lemon Detox

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Proud Affiliates:


Corporate Office


13735 Lakefront Drive

Earth City, MO 63045



For samples inquires contact us at samples@ejwelch.com

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